00406     2200157   4500001002100000005001500021008004100036020002200077035001900099082001000118090001600128100002000144245004300164260002600207300001500233INLIS00000000000602320180916013432180916|||||||||   |   |||   |||| ||       a978-0-07-811207-9  0010-09180060230 a658.8  a658.8 Pur w0 aScott C. Purvis00aWhich Ad Pulled Best ? : 10 th Edition  bSRA/MCGRAW-HILLc2010  ax + 86 hlm